Effie is a tech fellow at Business Insider’s London office, covering big tech, AI, and startups.
Before joining BI, she worked as a researcher and investigative journalist across print and documentary, focusing on Tesla, health tech, social media platforms, and cybercrime.
Effie graduated from the University of Oxford with a first-class BA in PPL. Her work has appeared in The Times, The Telegraph, and The Independent.
Tech
2025-02-13T11:01:36Z
Elon Musk said in a Wednesday filing he'll withdraw his bid for the nonprofit controlling OpenAI if it's "prepared to preserve the charity's mission."
Tech
2025-02-11T13:43:53Z
Sam Altman hit back at Elon Musk's bid for OpenAI, arguing that he was acting from "a position of insecurity" and should focus on product quality.
Elon Musk is leading a group of investors making a $97.4 billion bid for OpenAI. Sam Altman dismissed it and was criticized by Musk.
Tech
2025-02-10T18:18:01Z
Reid Hoffman said it's important for platforms to have a "learning dialogue" but shouldn't mean more posts like "anti-vax misinformation."
Tech
2025-02-10T11:39:40Z
OpenAI aired its first Super Bowl ad, a $14 million spot linking ChatGPT to history's biggest innovations such as the wheel and the internet.
Tech
2025-02-07T16:29:28Z
Meta, Google, Amazon, and Microsoft are ramping up their AI capex spend, despite investor concerns that it's undermined by more efficient models.
Tech
2025-02-05T17:09:29Z
ByteDance demoed a model that its researchers say creates realistic full-body deepfakes from a single image.
OpenAI's trademark application lists AI-powered robots, VR headsets, and wearables in the latest sign of a possible hardware push.
Tech
2025-02-03T14:25:19Z
Open AI said Deep Research can autonomously browse the internet, pull data from multiple sources, and produce fully cited reports.