Madeline is a correspondent covering e-commerce companies including Shopify, Amazon, Temu, and Shein. She also writes about e-commerce startups and online seller communities.
She previously edited stories for the retail section. Before that, she wrote for the executive lifestyle and tech verticals, where she reported on luxury real estate, restaurants, and travel.
She graduated from the University of Notre Dame with majors in American Studies and Spanish. She is based in the Northeast.
Got a tip? You can reach her at mstone@businessinsider.com, mlstone@protonmail.com, or on the secure messaging app Signal at (646) 889-2143 using a non-work phone.
Read some of her work here:
— Blackface, booze, and blurred lines at the $2 billion tech firm Rokt
— Read the essay Shopify's CEO sent to managers to remind them they are a sports team, not a family. It shows the growing tension between leaders and employees in the corporate world.
— Meet 34 members of the 'Shopify Mafia' who embraced the e-commerce giant's entrepreneurial spirit and launched their own companies
— Recruiters were the hottest hire of 2021, but now they're getting axed from startups like Peloton, Klarna, and Carvana. Employees describe what it's like to go from 'hero' to 'expendable' in less than a year.
— Stitch Fix was supposed to revolutionize retail, but some stylists say it's losing its way and doesn't have enough trendy clothes for clients
Tech
2025-02-13T10:00:02Z
Trump's de minimis delay leaves DTC brands in turmoil, struggling to plan amid sudden policy changes.
Shopify confirmed to BI that it took down YEEZY.com after a Super Bowl ad directed viewers to an online store that later featured a swastika T-shirt.
Tech
2025-02-11T19:05:51Z
Shopify president Harley Finkelstein said policies like de minimis allow entrepreneurs to compete.
Tech
2025-02-11T10:00:02Z
Amazon's robots, like Proteus and Sparrow, were designed to improve operational efficiency and delivery speed.
Tech
2025-02-05T21:43:27Z
Shein and Temu shifted more of their orders to be fulfilled in the US ahead of de minimis changes.
Tech
2025-02-04T10:00:02Z
Amazon has introduced six new types of robots since 2022. They could save the company a lot of money.
Tech
2025-02-03T19:55:11Z
Trump's tariff executive order closes the de minimis tax loophole, causing brands to scramble for solutions.
Media
2025-01-30T13:45:50Z
Investors are pouring hundreds of millions of dollars into social-commerce startups as TikTok Shop's US future feels uncertain.
Tech
2025-01-29T10:00:02Z
Sandie Hawkins led e-commerce at TikTok before joining Teikametrics. She said social commerce and AI have changed online shopping forever.
exclusive
The e-commerce platform's customer support division has also experienced turnover in its executive ranks with three high-profile departures in 2024.
DTC brands face rising costs and complex metrics on Meta, leading to increased use of platforms like TikTok for customer acquisition.
Tech
2024-06-26T15:03:44Z
Shein and Temu have attracted criticism for their use of Section 321 shipments. But, American brands have used it to cut costs as well.
Media
2024-06-25T13:39:20Z
Millennial and Gen Z adults were the biggest buyers on TikTok Shop, a new report from Morning Consult found.
Dollar Tree is under FDA pressure to address a failure to remove recalled food products from shelves.
Tech
2024-06-19T15:15:03Z
Amazon faces a $5.9 million fine from California for not disclosing work quotas to warehouse employees, state labor officials said.
Tech
2024-06-17T04:01:02Z
Constructor has raised $25 million to continue building its AI-driven search tech for large retailers.
Tech
2024-06-06T16:10:41Z
Shein is looking to monetize its supply-chain technology, a move that could boost revenue but may encounter resistance from brands, retail experts say.
Tech
2024-06-04T16:14:40Z
Shopify ends internet reimbursement and cuts other employee benefits, citing evolving company needs.
Tech
2024-06-03T09:00:02Z
In an internal Amazon email from July, an exec, Peter Larsen, expressed dissatisfaction with unit sales off target "by a wide margin."
Tech
2024-05-30T17:02:34Z
Shopify will no longer refer to Shopify Plus as a brand, though merchants can still sign up for Shopify Plus plans.