Sally Kaplan is the Executive Editor of Business Insider’s Reviews team. She oversees all sections, including style, beauty, tech, home, kitchen, pets, and beyond. A longtime service journalist, Sally draws on her years as a product reviews writer and editor to guide the editorial strategy and standards for the Reviews team.
Experience
Sally joined Business Insider as an editor for the Reviews team (then called Insider Picks) in 2018. She has since served as the senior style and beauty
editor and the deputy editor for the style, home, and kitchen teams. She became Executive Editor in 2021, and for the last several years, has also been responsible for the development and implementation of strategies for tentpole events, like Amazon Prime Day, Black Friday, and Cyber Monday.
Prior to joining the publication, Sally kicked off her product journalism career on the Buzzfeed shopping team. She also worked as a lifestyle editor at Hearst’s BestProducts.com, where she covered deals, gifts, gadgets, and more.
Why you can trust Sally
Sally believes that the products aren’t just things to fill your home — they are a means to live your life better. This philosophy is what she uses to guide the Reviews team, whether it be helping to develop testing methodologies for buying guides, advising readers on things they shouldn’t buy, or testing products alongside her teams.
Expertise
Skincare and hair care
Clothing, shoes, and accessories
Home decor, furniture, bedding
Kitchen appliances, cooking tools
Work-from-home optimization
Education
Sally holds a BA from George Washington University. She studied political science and worked in legislative advocacy for several years before transitioning to a career in service journalism.
Outside of work
Sally loves interior design and cooking. In her free time, you can find her antiquing, scouring wallpaper patterns, cooking for her friends and family, and finding ways to marry beauty and functionality in her home. She lives in Westchester with her spouse and their cat, Papaya.
Say hi to Sally at skaplan@businessinsider.com, give her a shout on Instagram @saltykaplan, or find her on Linkedin.
Learn more about how our team of experts tests and reviews products at Business Insider here.
Style
2025-02-10T19:23:18Z
We tested over 20 pairs of the best winter boots for women by walking through snow, ice, and extreme cold. Our favorites are both cute and comfortable.
Style
2025-02-06T16:09:54Z
We tested the best flats by walking in them for miles over concrete. According to style editors, the most comfortable pair is the Everlane Day Glove.
Style
2025-02-04T17:30:08Z
We tested the best loafers for women you can wear at the office and right into the weekend. Our editors' top picks are stylish and easy to break in.
Home
2025-02-04T13:00:02Z
Ruggable's washable rugs have their benefits, but they also have their faults. I tested a 9x12 flatwoven area rug and interviewed Ruggable owners.
Home
2025-01-31T20:19:45Z
In my search for an attractive space heater that wouldn't stick out like a sore thumb, this cute vintage-inspired Vornado is the perfect solution.
Curie's viral aluminum-free deodorant actually controls odor, unlike anything else I've tried.
Style
2024-12-23T20:28:03Z
TA3's swimsuits use an adjustable construction that draws in your waist and provides more support at the chest — and it works like a charm.
Gifts
2024-12-12T21:27:58Z
No matter her interests or your relationship, we rounded up 105 gifts that'll impress — and all under $50.
Deals
2024-12-03T03:53:25Z
For the last hours of Cyber Monday, SkinCeuticals is offering 15% off some of its most popular formulas made with pharmaceutical-grade ingredients.
Gifts
2024-11-26T15:00:03Z
We share our fun, useful, and cheap Amazon purchases, including beauty products, kitchen tools, toys, gadgets, and more. They make great gifts, too.
Style
2024-09-24T15:17:22Z
Three style editors with different body types put the Rag & Bone sweatpant jeans to the test, and it's true what they say about feeling like pajamas.
Style
2024-09-17T21:26:03Z
As a style editor, my friends always ask me where to buy jeans, and I always tell them to start with Everlane.
Style
2024-06-21T20:13:32Z
I have DDD cups, so wireless bras are hard to get right. These take all the pressure off my shoulders while shaping and supporting my chest.
The BetterBack is an incredibly effective way to reduce back pain and improve posture. I've been using it for 7 years.
Home
2024-05-06T20:00:55Z
Sixpenny is known for making beautifully crafted furniture in a perfectly relaxed aesthetic. We tested a sofa to see how it translates in real life.
Tatcha makes some of the best beauty products we've ever used. Here are our top picks, from dewy moisturizers to gentle exfoliants.
Style
2024-04-17T18:07:11Z
Senreve's Maestra bag goes from backpack to shoulder bag in a split second. I've been using mine for two years and the structured leather still looks brand new.
Deals
2024-04-09T22:48:28Z
There's no better time to stock up on your favorite products and wishlist items than during the Sephora Savings Event. Here are our beauty editors' top picks.
Atlas Coffee Club offers coffee drinkers the chance to try single-origin, sustainable beans from around the world and includes tasting notes.
Style
2023-10-24T14:36:57Z
We review Printfresh, the trendy and size-inclusive loungewear brand seen all over Instagram. Here's how its pajamas and robes fit in person.