Last year was full of exciting changes at Business Insider, and we wanted to share how our journalism is resonating with our audience.
We are focused on being the go-to publication for your business, tech, and innovation reporting. And our strategy is working! Based on our recent 2024 Brand Perception Study, the overwhelming majority of people (over 80%) associate us with our journalism in these areas, and our audience is spending more time with us than they did a year ago.
We also believe in giving our readers an edge in both work and life, so we continue to cover topics like parenting (are millennials turning into their boomer parents?) and travel (from $124,150 luxury train trips to $50-a-day globetrotting). Business Insider's video offerings vary from Big Business, an inside look at how companies solve logistical challenges at spectacular scale, to useful explainers like digging into the latest diet trends. Offering a mix of topics that tell stories from the human perspective is one of the many reasons why readers turn to us.
According to our most recent survey, the number one reason our audience comes to Business Insider is to "catch me up quickly on what's key." We do this through our signature three-bullet summaries at the top of our stories, our to-the-point reporting style, and our daily morning newsletter, Business Insider Today.
Our audience skews younger than many other publications and identifies as ambitious decision-makers. We are proud that our US readership reflects the general makeup of the population (conservative: 30%, moderate: 42%, liberal: 28%), and readers across the political spectrum trust Business Insider.
With our new Editor in Chief Jamie Heller at the helm, we will continue to deepen our coverage and set the news agenda in 2025 and this will spur especially compelling and meaningful conversations in our live events this year. Most recently, we launched a new homepage designed to better showcase Business Insider's journalism across business, tech, innovation, and beyond.
Thank you for tuning into our reporting as we continue to get better every day. If you have feedback on what you'd like to read or watch from Business Insider, email Jamie Heller at EIC@businessInsider.com.