Gen Alpha is no longer the youngest generation — Gen Beta has arrived
Babies born from January 1 will be part of Generation Beta, a new generation that will hopefully be less obsessed with Skibidi Toilet.
Gen Alpha
Stanley cups are 'on the way out' along with skinny jeans, wealthy teens say
Piper Sandler says Stanley's multi-colored insulated cups still have considerable cachet among teens, but the brand's popularity may have peaked.
Mark Zuckerberg told his daughter she can't be Taylor Swift. A therapist said it's a great lesson for parents.
Mark Zuckerberg encouraged his daughter to be herself, not Taylor Swift. A therapist said it's a great lesson for parents.
Wasteful consumerism has a new worst enemy: Gen Alpha tweens
Gen Alpha's new obsession is decluttering, inspiring their parents to donate the things they don't need, and be more discerning about what they buy.
Taylor Swift's clock obsession is good for business
Taylor Swift keeps using clocks in her work. Fans are eager to understand the time-telling motifs, and businesses are cashing in on the craze.
Gen Zers are starting to tease Gen Alpha tweens, saying they have a 'blue light stare'
Zoomers on social media are mocking the younger generation, saying they have a "blue light stare" from growing up with too many screens.
Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.
Gen Alpha tweens are only 14 and under, but they are already obsessed with expensive skincare they don't need.
Gen Alpha says names like Amanda, Ashley, and Erica are the new 'old people' names
A TikToker's daughter thinks of Ashley and Amanda as "old people" names. They were among the most popular names for millennials.
How Stanley went from making sturdy bottles for laborers to becoming an 'it' status symbol, and causing chaos at Target stores across the US
After over 100 years targeting men with its functional bottles for laborers and outdoor recreationists, Stanley has found a new market: Women.
A millennial mom thinks we can learn a lot from Gen Alpha, so she's reporting back from the trenches: a middle school pick-up line
A mom reported back on her observations of Gen Alpha from the middle school pick-up line. Millennials' responses were varied — and said a lot about the generation.
Gen Z is roasting tweens for buying expensive cosmetics at Sephora and Ulta. One mom says it's just what Gen Alpha likes.
Gen Alpha is being criticized by Gen Z over its Sephora and Ulta obsession on TikTok, but a millennial mom says that it's just what the kids want to do now.
A middle school says it removed bathroom mirrors after students were taking up to 9 breaks a day to film TikToks
A North Carolina middle school removed its bathroom mirrors after students made up to nine visits a day to film TikToks, according to a local report.
A 16-year-old claims her parents have spent $3,000 buying her 67 different Stanley cups, as the giant mugs become the ultimate playground status symbol
Stanley's oversize Quencher tumblers have become a status symbol among tweens and teens.
Stanley cups are tearing apart middle schools
The trendy cups are a new status symbol at middle schools: "They only talk to me in the morning when I'm holding my Stanley," one girl told The Cut.
The oldest Gen Alphas can almost drive: Here's how millennials' kids will shop, work, and live
Generation Alpha might be swarming Sephoras right now, but they'll be an economic force to be reckoned with.
Gen Alpha seems obsessed with expensive skincare — and millennial parents are getting the blame
Gen Alpha children are being labeled "10-year-olds at Sephora" as part of a viral trope. Many are blaming millennial parents for being too lenient.
2023 was the year Gen Alpha came online and made Gen Zers and millennials both feel old
From "Skibidi toilet" to deeming "slay" uncool, Gen Alpha had a surprising impact on culture this year.
Millennial parenting is facing a brutal reckoning as TikTok turns against it
Millennial parents say they're trying their best with their kids, but as concerns about Gen Alpha have begun to rise, they're facing increasing criticism online.
Parents are venting about their kids' pricey, 'delulu' Christmas wish lists in a tough economy, which include designer clothing and luxury skin care
While parents are feeling the pinch, some argued it's a child's job to be "delulu" (or internet-speak for delusional).
Why you should probably learn Gen Alpha slang, according to a millennial teacher who's fluent
Philip Lindsay, a teacher at Rim Country Middle School, has been posting TikToks identifying and defining Gen Alpha slang to help parents better connect with their kids.