93% of Gen Zers use AI at work — and it's giving them a huge advantage
If you can't beat 'em, join 'em: How Gen Z is using AI to get ahead at work.
gen z
They inherited billions from their parents. They don't want it.
They only had one weekend to give away $100 million of their inheritance. But first, karaoke.
Gen Z is less buzzed about BNPL than you'd think
Buy-now, pay-later services like Klarna and Afterpay seemed to be having a moment with Gen Z, but attitudes might be changing as debt piles up.
Supper clubs are having a renaissance as Gen Z shuns nights on the town
Gen Z is embracing supper clubs as some seek authentic social experiences and connections over traditional nightlife options.
How smartphones killed Gen Z's creativity — and what bosses can do about it
Dealing with younger employees' evolving attitudes to work was a key topic of discussion for business leaders at the World Economic Forum in Davos.
Move over, boomers: America has a new generation of burnouts
Gen Z is just getting started -- and they're already fed up with work
TikTok is 'severely damaging' young people — unlike its Chinese equivalent, 'The Anxious Generation' author tells BI
Douyin, the Chinese equivalent of TikTok, is very different and "much more pro-social," NYU professor Jonathan Haidt told Business Insider in Davos.
A forecaster predicts Gen Z will go to 'supper clubs' more and more. 3 professionals share how they host theirs.
Portland, Oregon-based supper club host Ariel Pastore-Sebring always sets an end-time and avoids serving food family-style.
Drinking while sober: how Americans are redefining what it means to abstain
Americans have more options for drinking than ever. An increasing number of people are bouncing from super boozy to completely non-alcoholic options.
Gen Z is the loneliest generation — but boomers are feeling good
Younger Americans are feeling lonely and spending more time alone.
The burbs are becoming cool again for younger Americans. 7 'hidden gem' communities for homebuyers.
As the cost of living in big cities like New York rises, young Americans are turning to suburban and exurban options instead, according to Zillow.
Young, sober, and ready to party: the rise of Gen Z's booze-free nightlife
Gen Z is excited to hang out and see each other — but not necessarily over an alcoholic drink. That's a big opportunity for some businesses.
As Americans drink less alcohol, these 3 'vice' stocks could soar
Americans are cutting back on alcohol, and Wall Street is noticing. Portfolio manager Dan Ahrens says cannabis will be the next big thing.
How 'cheeky' Chili's has hit it off with younger customers
Sales have been growing for Chili's, partly thanks to Gen Zers attracted by social media and value deals such as 3 For Me and the Triple Dipper.
Millennials and Gen Zers are hooked on plushies — and that's good news for the toy market
Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according to a Mintel analyst.
I hired a Gen Z intern, and she 'quiet quit' in a week. I realized the problem was me and my company.
I was confused when my intern wanted to explore departments outside her internship. She also didn't seem interested in my company's cool culture.
Younger millennials and older Gen Zers were wise to not buy homes last year — but 2025 may be much different
Millennials and Gen Zers made the right call by not buying homes last year as mortgage rates wreaked havoc. Here's what's set to change in 2025.
The top 15 gifts that Gen Z touted in their Christmas hauls, according to someone who watched hundreds of haul videos
If you want to keep in step with Gen Zers, here's a look at what they got for Christmas this year.
2 charts show how spending on most kinds of alcohol has declined in recent decades — especially among young adults
The US Surgeon General released a report directly linking alcohol to cancer. A BI analysis of alcohol spending shows how consumption has declined.
My family tried the awkward holiday photo shoot at JCPenney and loved it. The trend captured a new generation — see what it was like.
The awkward holiday photo trend renewed JCPenney Portrait Studios and attracted new Gen Z customers, enhancing JCPenney's brand presence.