YouTube is watched more on TVs than phones. A top exec explains what videos do best on the big screen.
Kurt Wilms, senior director of product management at YouTube, shared what types of content viewers want to watch on their TVs.
Influencers
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Tariffs are putting the squeeze on influencers
Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and Mexico.
Influencers are descending on the Super Bowl as the NFL and brands embrace creators
Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.
Why so many creators are getting into podcasting
Podcasting has taken on a new meaning thanks to video with episodes mimicking talk shows and creators reinventing themselves.
Belle Gibson built a wellness empire on the lie that she had cancer. After she got caught, her story took an even stranger turn.
Belle Gibson, an influencer who promoted her wellness app by lying about having cancer, is the inspiration for "Apple Cider Vinegar." Here's where she is now.
Trump has talked up a US government stake in TikTok. Legal analysts say it could be a logistical nightmare.
President Trump has proposed the US government get a stake in TikTok. Legal analysts say it raises a bunch of questions around content moderation.
Hollywood wants its next 'Beast Games'
Agents, producers, and creator-side executives say studios and streamers have become more open to working with creators.
Social-shopping startups are raking in funding amid TikTok ban
Investors are pouring hundreds of millions of dollars into social-commerce startups as TikTok Shop's US future feels uncertain.
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Leaked Instagram deals reveal Meta is offering TikTok creators as much as $300,000 to post. Read the contract terms.
With TikTok's US future in limbo, Meta is sending creators exclusive content deals offering thousands of dollars in exchange for Instagram reels.
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Influencer management firm Shine Talent acquires Spark Media as creator deals drive M&A
Influencer talent management firm Shine Talent Group has acquired the fashion and beauty creator agency Spark Talent Group.
How to make money from a TikTok hit. (Hint: You won't get it from TikTok.)
"Boy Room" is a TikTok hit. But the studio behind it didn't make any money from its success until Amazon showed up.
Spotify wants to take on YouTube in podcasts. Here's how the platforms stack up.
Spotify is looking to land more video creators. Its head of content partnerships shared how the platform is taking on podcast rivals.
Will TikTok be banned? Here are the latest details on the app's legal fight to stay in the US and Trump's options
TikTok was booted from US app stores in January because of a divest-or-ban law. Here's what may happen next as the company fights for its future.
An OnlyFans creator explains why she quit her bioengineering doctorate to focus on content
Zara Dar originally planned to become a professor, but she quit her doctorate in bioengineering to be a full time creator, including on OnlyFans.
TikTokers are tired and angry as the app prepares to 'go dark,' but cautiously hopeful
Influencers and their teams are frustrated by months of uncertainty around a TikTok ban.
Influencer marketers put their TikTok ban contingency plans into action
As TikTok faces a potential US shutdown, brands and marketers are planning where to shift sponsored content.
Supreme Court upholds TikTok ban
The Supreme Court upheld the TikTok ban. The Biden administration has left it to the incoming president, Trump, to decide whether to enforce the law.
Some creators say they won't pay their taxes if TikTok gets banned in the US
As a deadline for a potential US ban on TikTok nears, some creators are pointing out that their livelihoods will be affected if the app does go dark.
People thought the CEO of RedNote was welcoming them to the app. Turns out he's just a guy from Vancouver.
When a Vancouver man named Jerry welcomed new RedNote users worried about a TikTok ban, the internet somehow decided he must be the CEO.
TikTok sellers brace for 'doomsday'
US e-commerce sellers are scrambling to prepare for a potential TikTok ban, with some halting shipments and others testing out competitors like Flip.