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Self Credit Builder Review 2025

Credit invisibility can be a negative feedback loop: You can't get a loan because you don't have credit, but you can't build credit because you can't get approved.

Enter the credit-builder loan, in which you pay off the entire loan before you get your money. This structure protects lenders from risk, so they can accept people with bad or no credit, and borrowers' payments still get reported to credit bureaus to improve credit scores.

Large banks don't offer credit builder loans, so borrowers usually have to look at regional options, like a local credit union or a lender like Self.

Business Insider's personal finance team compared Self Credit Builder Account to the best credit-builder loans and found it to be an industry leader, largely because it is one of the few available nationwide, and also because of its Self Visa Credit Card.

Self Credit Builder Overview

Self, an Austin, Texas-based company founded in 2014, is an online lender offering credit-builder loans that help customers with little or no credit build up their payment history. Self claims that the average customer raises their credit score by 49 points.

Self Credit Builder Account is one of the few credit-builder loans available in all 50 states. Self offers four payment plans that cost $25 to $150 monthly, all of which take 24 months to complete. Self doesn't perform a hard credit inquiry, and it reports to all three credit bureaus, but that's the bare minimum for a loan designed to build credit.

Self's biggest draw is its Self Visa® Credit Card.

On the other hand, Self's relatively high APRs from 15.51% to 15.92% make it a tough sell.

Overall, Self is one of the more accessible credit-builder loans on the market. Still, it's worth your time to look at all options, particularly local options, for better rates and potentially more reliable service.

Self Credit Builder Account
Learn more
On Self's website
Insider’s Rating
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3/5
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Perks

Build credit while building savings, starting at $25 a month.

Regular Annual Percentage Rate (APR)

15.51% to 15.92%

Fees

$25 to $150 monthly

Recommended Credit

N/A

Loan Amount Range

$600 to $3,600

Pros
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Four different plans
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Customers eligible for Visa secured credit card
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. No hard credit check
  • Check mark icon A check mark. It indicates a confirmation of your intended interaction. Available in all 50 states
Cons
  • con icon Two crossed lines that form an 'X'. Relatively high APRs for credit builder loan
  • con icon Two crossed lines that form an 'X'. Only 24-month payment periods available
Insider’s Take

Self's credit builder loan is one of the few credit-builder loans available in all 50 states. Self offers four payment plans between $25 and $150 per month, all of which take 24 months to complete. Self doesn't perform a hard credit inquiry, and it reports to all three credit bureaus, but that's the bare minimum for a loan designed to build credit.

Product Details
  • No hard credit report pull
  • Reports to all 3 bureaus
  • Build credit AND savings
  • Join over 1 million credit builders
  • Unlock a Secured Credit Card after meeting eligibility criteria
  • 24 months loan duration

Compare Credit Builder Accounts

How Self Credit Builder Works

Self credit builder works by issuing a loan to be paid off over 24 months. As you make payments on time and in full, you will qualify for the Self Visa® Credit Card, and Self will report your payment activity to the credit bureaus as an installment loan. 

When Self issues your loan instead of giving you the funds directly, it will put the money into a certificate of deposit (CD) where it earns interest. The interest isn't great enough to cancel out your APR, but it shaves some expenses off the top.

Self reports your payment activity to the credit bureaus as you make your monthly payments. Payment history makes up 35% of your FICO score and 40% of your VantageScore, so the ability to show bureaus that you can deliver timely payments can go a long way toward getting you on the right track credit-wise. The loan will also be reported as an installment loan, which can help add diversity to your credit accounts. 

When you've paid off the loan, the CD will unlock, and the money you've paid will be returned, minus any unpaid fees and interest. Your money is usually returned within 10-14 days, but it may take up to 30 days for Self to return your funds.

Key Features of Self Credit Builder

Self's standout feature is its credit card, followed by its rent and utilities reporting.

You can qualify for the Self Visa® Credit Card when you've made three on-time payments and deposited at least $100. You can also qualify by making the deposit of $100, even if you do not have a Self credit builder account. The money you've deposited to pay off the loan secures your credit card and doubles as your credit limit. You can increase that credit limit as you continue to pay off your loan.

The secured credit card has a $25 annual fee and an APR that hovers around 29.24% Variable.

Self Rent and Utilities Reporting

While making payments toward your credit builder loan will help you build payment history, Self's rent and utilities reporting through LevelCredit will allow you to build credit using monthly expenses you're already making. The service is competitive with some of the best rent reporting services.

For no charge, Self's rent reporting service will report your rent payments to the three credit bureaus. You can opt into the paid plan for $6.95 monthly to add utility payments to your TransUnion credit report. Along with reported utility payments, paying users also receive $1 million in identity theft insurance and credit monitoring through TransUnion. Users can also add up to 24 months of prior rent payments at your current lease for a one-time $49.95 fee. 

Users do not need to sign up for a Self Credit Builder Account to gain access to rent reporting.

Self Credit Builder Pros and Cons

Self Credit Builder pros include flexible payment options, nationwide availability, and access to the Self Visa® Credit Card. Cons include relatively high APRs and non-refundable fees.

Self Credit Builder Pros

Payment flexibility

While Self offers four payment plans, it also doesn't penalize you for paying your loan off early or canceling your credit-builder account. 

Wide availability 

Self is available in all 50 states, which is rare for providers of these kinds of loans. Additionally, Self has relatively few requirements to qualify. Some lenders provide a credit-builder account with a wider paid subscription program. Other lenders will have specific region-based requirements. For Self, you just need:

  • To be at least 18 years old
  • To be a permanent U.S. resident
  • To have a Social Security number
  • To have a bank account

Includes Self Visa® Credit Card

The Self Visa® Credit Card also sets Self apart from other credit-builder loan providers. You can use this to show additional payment history and further build your credit. That said, this secured card needs to be used carefully since your credit limit will initially be low, with a minimum deposit of $100. If your utilization ratio gets too high, above 30% at most, you will hurt your credit. 

Self Credit Builder Cons

High APR

With APRs between 15.51% to 15.92%, the Self Credit Builder Account is on the high side compared to other credit-builder accounts on the market. Compare that with something like Digital Credit Union's credit builder, which has a 5.00% APR.

Non-refundable fees

The Self Visa® Credit Card also has a $25 annual fee. 

Bad customer service

Self has a high number of negative reviews flagging poor customer service and trouble getting money back after the 24 months are up. 

Self Credit Builder Costs and Fees

You can select from four monthly payment amounts, which you'll make for 24 months:

Payment amountAPRTotal PaymentsTotal Savings
$25 monthly15.92%$600$511
$35 monthly15.69%$840$717
$48 monthly15.51%$1,152$985
$150 monthly15.82%$3,600$3,069

Self Credit Builder Reviews and Ratings

The Better Business Bureau gave Self an F rating for the high volume of complaints the company received. Customers on Self's BBB page gave the company an average of 3.35 stars out of five across nearly 633 reviews. The company has 4.1 out of 5 stars with 507 reviews on Trustpilot. Most negative reviews cite poor customer service, issues retrieving funds after completing the loan, and high fees.

The BBB has put out an alert on Self over the numerous consumer reports of fraud and difficulty receiving payments. Self has communicated with the BBB, detailing its efforts to improve fraud detection and customer communication.

Self Credit Builder Alternatives

While Self is one of the more established credit builder loans with availability in all 50 states, that's quickly becoming less impressive as more credit-building products hit the market. Meanwhile, Self's high interest rates and poor customer service are starting to raise more eyebrows. 

Here's how Self compares to other credit-builder loans in cost, monthly payments, and loan length:

CompanyInterest and FeesMonthly PaymentsLoan length
Self15.51% to 15.92% APR$25 to $150 monthly24 months
Fizz Debit CardNo Fees or InterestN/AN/A
CreditStrong$15 setup fee and 15.51% - 15.73% APR$24-$48 monthly24-48 months
MoneyLion$19.99 monthly subscription fee and 5.99% - 29.99% APR$83.33 monthly12 months
DCU5% APR$20.83-$250 monthly12-24 months
FreeKick$0-$99 annually$1,000-$2,500 annually12 months

Self vs. CreditStrong

Self and CreditStrongCreditStrong are leading providers of credit builder loans. Self is available in all 50 states, and CreditStrong is available in 48. The two services are also very similar in fee structure, charging a setup fee and interest on the remaining loan balance. 

CreditStrong offers slightly better interest rates and more flexible loan terms. While CreditStrong's Instal loans can last anywhere between 24 to 48 months, Self only offers 24-month loan terms. 

However, Self's secured credit card is secured by the amount you've already contributed to your credit builder loan. This is a great perk, adding a revolving line of credit to your credit report without a hard inquiry. It's also cheaper than CreditStrong's Revolv account, costing just $25 annually compared to Revolv's $99 annual fee.

Read our CreditStrong review.

Self vs. Fizz

It's hard to argue with a free service, which is exactly what Fizz is. Fizz is a debit card that reports your transactions to all three credit bureaus. It does not charge any interest on your balance and there's no setup fee. Fizz also has guardrails in place so you don't overspend without paying off your existing balance.

The one advantage Self has over Fizz is that Fizz is a revolving line of credit. If you already have a credit card, Fizz won't be nearly as helpful as Self, which is an installment loan. However, for simple, cheap credit building, Fizz is a better deal. 

Read our Fizz review.

Self Credit Builder FAQs

How fast does Self build credit? Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Self builds credit in 24 months. With each payment you make to Self, you build credit, and all Self payment plans take 24 months to complete. However, if you don't have a credit score, it will take approximately six months before your credit file is scorable by the credit scoring algorithms.

How does Self Credit Builder impact my credit score? Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Self Credit Builder impacts your credit score by reporting timely payments, which can positively affect your credit score by building a history of on-time payments.

Does Self Credit Builder work with all credit bureaus? Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Yes, Self Credit Builder works with all three major credit bureaus. Self reports to Equifax, Experian, and TransUnion, enhancing users' credit-building potential.

Why You Should Trust Us: How We Reviewed Self Credit Builder

The most important factors in our rating are trustworthiness, the fee structure and affordability of the product, and features provided — specifically prioritizing the number of bureaus reported to.

With Self Credit Builder we looked closely at its reviews and what the customer experienced when working with the company. We also checked that it reports to all three major credit bureaus, its fee structure, and availability. We scored the product on the following factors:

  • Trustworthiness
  • Fee Structure and Affordability
  • Features
  • Flexibility
  • Availability

Read the full methodology for how we rate credit products.

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