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A startup that helps influencers launch their own apps pulls in a $150 million investment
3 min read
YouTube is watched more on TVs than phones. A top exec explains what videos do best on the big screen.
Kurt Wilms, senior director of product management at YouTube, shared what types of content viewers want to watch on their TVs.
4 min read
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Netflix is eyeing video podcasts and once courted 'Call Her Daddy' star Alex Cooper
Netflix has been exploring deals with podcasters as YouTube's rise as a living-room fixture has stoked interest in creator content.
6 min read
Nike had the buzziest Super Bowl ad on social media, data shows
Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.
3 min read
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Tariffs are putting the squeeze on influencers
Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and Mexico.
4 min read
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TikTok challenges Amazon as it tests a new subscription model for Shop
TikTok Shop is testing a feature that lets users subscribe to products to receive repeat shipments in exchange for a discount.
2 min read
Inside Coors Light's Super Bowl campaign: CMO explains its formula to stand out
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
4 min read
Nike made a surprise comeback at the Super Bowl — and JPMorgan analysts broke the news
Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.
3 min read
20 of the most iconic Super Bowl commercials of all time
From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about.
7 min read
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Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisers
Elon Musk's X is working with the adtech company Magnite to boost programmatic ad sales. The company has been expanding its ad partnerships.
3 min read
What's it like to make your first Super Bowl ad? Scary, Instacart's CMO says.
Instacart is set to air its first Super Bowl ad on Sunday, featuring nostalgic brand mascots. Its CMO shared details about the process behind the ad.
5 min read
A new social music platform just hit 1 million users. Here's the pitch deck it used to close its $8 million seed round.
Hangout, a social music platform, launched in November as a new way to listen to music with friends and strangers.
7 min read
Why so many creators are getting into podcasting
Podcasting has taken on a new meaning thanks to video with episodes mimicking talk shows and creators reinventing themselves.
5 min read
How a journalist used her newsletter to break the story about a White House plan to freeze federal grants — and how she's building a business
Marisa Kabas is an independent journalist who runs a newsletter called The Handbasket. She broke down how she built and grew her newsletter business.
8 min read
NAACP's top marketer tackles everything from DEI rollbacks to the organization's first foray into daytime TV
Aba Blankson, chief marketing officer at NAACP, is leading the organization's storytelling and advocacy campaigns during this critical moment for DEI, and its first foray into daytime TV
8 min read
New York magazine is ramping up its pop-up newsletter output as it looks to cut through inbox noise
New York magazine is planning 15 pop-up, subscriber-only newsletters this year, up from nine last year.
6 min read
Fox is taking a 'modest' approach to a new streaming service. That could make it a smart bet in a packed field.
Fox is arriving late to the streaming party with a new service set to launch by the end of the year.
3 min read
Bob Iger explains Disney's confusing sports strategy
Disney has been making a whirlwind of sports streaming moves lately that some analysts worry could confuse consumers.
3 min read
The Super Bowl ad recipe for politically charged 2025: humor, nostalgia, and a generous helping of A-list celebrities
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on celebrities since 2020.
6 min read
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Meta hires a former TikTok exec to build relationships with metaverse developers and creators
Shadi Nayyer joined Meta to oversee its metaverse developer and creator relationships after heading up TikTok's creator programs.
2 min read
Elon Musk's X is suing more advertisers over ad 'boycott'
Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell have been added as new defendants in X's antitrust lawsuit.
3 min read
Hollywood wants its next 'Beast Games'
Agents, producers, and creator-side executives say studios and streamers have become more open to working with creators.
6 min read
Social-shopping startups are raking in funding amid TikTok ban
Investors are pouring hundreds of millions of dollars into social-commerce startups as TikTok Shop's US future feels uncertain.
5 min read
Hollywood's new formula: Fewer TV shows
Ampere Analysis expects spending on entertainment content among big streamers to remain flat in 2025.
4 min read
Why the owner of UFC and WWE is having a moment
Since merging WWE and UFC, TKO Holdings has expanded the possibilities for fight sports and entertainment with media deals, sponsorships, and events.
5 min read
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Leaked Instagram deals reveal Meta is offering TikTok creators as much as $300,000 to post. Read the contract terms.
With TikTok's US future in limbo, Meta is sending creators exclusive content deals offering thousands of dollars in exchange for Instagram reels.
4 min read
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Influencer management firm Shine Talent acquires Spark Media as creator deals drive M&A
Influencer talent management firm Shine Talent Group has acquired the fashion and beauty creator agency Spark Talent Group.
2 min read
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Media agency giant Horizon is on the hunt for acquisitions as advertising M&A heats up
Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.
4 min read
NBC News cuts about 40 staffers as layoffs hit news media
The NBC News layoffs are scattered across the organization. The company is encouraging people to apply for about 12 new roles, mostly in digital.
2 min read
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Alex Cooper's Unwell Network is moving beyond podcasts with a new YouTube channel
The channel from the "Call Her Daddy" star debuts February 3 and will feature Unwell's first original short-form series with BookToker Kierra Lewis.
2 min read
Why Netflix's ad plan is set to be a key growth engine for the streamer this year
Netflix gained a record number of new subscribers in the fourth quarter. The ads plan has over 70 million worldwide users.
3 min read
Spotify wants to take on YouTube in podcasts. Here's how the platforms stack up.
Spotify is looking to land more video creators. Its head of content partnerships shared how the platform is taking on podcast rivals.
5 min read
Will TikTok be banned? Here are the latest details on the app's legal fight to stay in the US and Trump's options
TikTok was booted from US app stores in January because of a divest-or-ban law. Here's what may happen next as the company fights for its future.
6 min read
Advertising recruiters share the top skills that can help job candidates stand out in a tough market
Candidates need to demonstrate data and tech capabilities, as well as a bulging Rolodex of client contacts, advertising recruiters and execs told BI.
5 min read
Netflix execs laid out the streamer's approach to sports and what types of deals to expect in the future
Netflix sees sports as part of live programming, which benefits its ad growth. But the streamer insists it won't break the bank with sports rights.
3 min read
Meta executives try to reassure advertisers after CEO Mark Zuckerberg's free-speech makeover
Meta execs meet advertisers to discuss changes in content policies, including removal of third-party fact-checkers.
2 min read
Trump's order says he won't enforce the TikTok ban. Will that be enough for Apple and Google?
TikTok faces an uphill battle getting back in app stores, even with Trump's executive order that says he won't enforce the TikTok ban for 75 days.
4 min read
Meta will pay some TikTok creators to post on Instagram and Facebook. Here are the details.
Meta is enticing TikTok creators with up to $5,000 as a way to "jumpstart" growth on Instagram and Facebook.
2 min read
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Check out the 2-page pitch deck Pinterest is using to woo advertisers as chaos swirls around TikTok
Pinterest is pitching TikTok advertisers with a new deck showcasing a "bonus media" offer to entice them to switch.
4 min read
TikTok goes dark for its 170 million US users — for now
TikTok has shut down its app for its US users, and Apple and Google have removed the app from app stores.
4 min read
TikTokers are tired and angry as the app prepares to 'go dark,' but cautiously hopeful
Influencers and their teams are frustrated by months of uncertainty around a TikTok ban.
4 min read
LGBTQ+ social-media apps are seeing a spike in new users as Meta changes its content-moderation policies
Apps like Collective, Freddie, and Lex are experiencing an uptick in new users this month, amid Meta moderation changes and a TikTok ban.
4 min read
Influencer marketers put their TikTok ban contingency plans into action
As TikTok faces a potential US shutdown, brands and marketers are planning where to shift sponsored content.
2 min read
Advertisers worry about the TikTok ban's damage while holding out hope the app won't 'go dark' for long
With the TikTok ban upheld, advertisers are implementing contingency plans. But they hope the app returns as Meta and Google aren't true replacements.
5 min read
Meta could rake in billions in ad dollars if TikTok is banned
Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.
3 min read
These TikTok alternatives could help you fill the void if the app goes dark
TikTok's community isn't easy to replace. Still, short videos exist on Instagram, YouTube, and Snapchat, and alternative apps like RedNote.
4 min read
Supreme Court upholds TikTok ban
The Supreme Court upheld the TikTok ban. The Biden administration has left it to the incoming president, Trump, to decide whether to enforce the law.
4 min read
Tired of political news: Americans are checking out of mainstream and left-wing media as Trump takes office
Many Americans seem to be tuning out mainstream media after the election, a sign of news fatigue. Will they come back?
5 min read
More than 400 Washington Post staffers send urgent plea to Jeff Bezos: 'We are deeply alarmed'
The letter from Washington Post staffers asked the paper's owner, Jeff Bezos, to meet with its leaders.
5 min read