exclusive
A startup that helps influencers launch their own apps pulls in a $150 million investment
3 min read
How streamer Tubi helped Fox's Super Bowl broadcast boost viewership and ad revenue
Tubi, a free streaming service, simulcasted the Super Bowl, helping Fox reach the highest number of viewers in game history.
3 min read
There is a DEI dilemma taking place across Corporate America
Disney and Goldman Sachs are the latest firms to withdraw from previous DEI pledges, while other companies like JPMorgan are standing firm.
7 min read
The 3 big lessons Hollywood needs to learn from MrBeast
From YouTube to Amazon, MrBeast is forging a new kind of media empire. Traditional movie and TV companies should pay attention.
12 min read
White House bars AP because it wouldn't go along with 'Gulf of America,' editor says
The Associated Press was denied access to Trump's executive order signing event.
3 min read
YouTube is watched more on TVs than phones. A top exec explains what videos do best on the big screen.
Kurt Wilms, senior director of product management at YouTube, shared what types of content viewers want to watch on their TVs.
4 min read
Disney is the latest company to shake up its DEI initiatives. Read the memo to staff.
Disney told employees in a memo it was shifting DEI efforts to prioritize business goals and company values.
6 min read
exclusive
Netflix is eyeing video podcasts and once courted 'Call Her Daddy' star Alex Cooper
Netflix has been exploring deals with podcasters as YouTube's rise as a living-room fixture has stoked interest in creator content.
6 min read
Nike had the buzziest Super Bowl ad on social media, data shows
Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.
3 min read
exclusive
Tariffs are putting the squeeze on influencers
Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and Mexico.
4 min read
exclusive
TikTok challenges Amazon as it tests a new subscription model for Shop
TikTok Shop is testing a feature that lets users subscribe to products to receive repeat shipments in exchange for a discount.
2 min read
Fox bets on podcasts — and former Fox News stars like Tucker Carlson and Megyn Kelly
Rupert Murdoch's Fox just bought Red Seat Ventures. It's a deal that tells you a lot about the state of media, and politics, in 2025.
3 min read
Inside Coors Light's Super Bowl campaign: CMO explains its formula to stand out
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
4 min read
Super Bowl MVP Jalen Hurts' business ventures, from deals with Jordan Brand to his own personal clothing line
Jalen Hurts has had a great season, but his off-field ventures have helped him secure deals with brands like Nike, and create his own clothing line.
3 min read
Nike made a surprise comeback at the Super Bowl — and JPMorgan analysts broke the news
Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.
3 min read
exclusive
Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisers
Elon Musk's X is working with the adtech company Magnite to boost programmatic ad sales. The company has been expanding its ad partnerships.
3 min read
Trump's media company gave a roughly $800,000 stock award to his pick for FBI director
Kash Patel did not disclose the stock award in his financial disclosure report, which all federal appointees are required to file.
2 min read
What's it like to make your first Super Bowl ad? Scary, Instacart's CMO says.
Instacart is set to air its first Super Bowl ad on Sunday, featuring nostalgic brand mascots. Its CMO shared details about the process behind the ad.
5 min read
The biggest American sporting event of the year has billions of dollars riding on it
Many industries, from ads, to music, to gambling, are betting big on the Super Bowl.
7 min read
Super Bowl streamer Tubi is free, owned by Fox — and very popular with Black audiences
Tubi will stream the Super Bowl this year. It's owned by Rupert Murdoch's Fox — and also has a bigger share of Black viewers than any other streamer.
3 min read
Influencers are descending on the Super Bowl as the NFL and brands embrace creators
Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.
4 min read
A new social music platform just hit 1 million users. Here's the pitch deck it used to close its $8 million seed round.
Hangout, a social music platform, launched in November as a new way to listen to music with friends and strangers.
7 min read
This NFL season was bad for sports betting companies. Will the Super Bowl be any better?
Americans are expected to legally bet $1.4 billion on the Super Bowl this year, but the game might not be a windfall for sports betting companies.
3 min read
Why so many creators are getting into podcasting
Podcasting has taken on a new meaning thanks to video with episodes mimicking talk shows and creators reinventing themselves.
5 min read
The Super Bowl's 'Swiftie Specials': Sportsbooks get creative to craft Taylor Swift prop bets
With the Kansas City Chiefs in the Super Bowl and Taylor Swift expected to attend, prop bets are centering on the megastar.
4 min read
How a journalist used her newsletter to break the story about a White House plan to freeze federal grants — and how she's building a business
Marisa Kabas is an independent journalist who runs a newsletter called The Handbasket. She broke down how she built and grew her newsletter business.
8 min read
Why the author of 'The Big Short' and 'Moneyball' thinks the sports betting boom is going to be a disaster
Michael Lewis, who wrote "Moneyball" and "The Big Short" is warning about the unintended consequences of widespread sports betting in a Q&A with BI.
6 min read
New York magazine is ramping up its pop-up newsletter output as it looks to cut through inbox noise
New York magazine is planning 15 pop-up, subscriber-only newsletters this year, up from nine last year.
6 min read
Fox is taking a 'modest' approach to a new streaming service. That could make it a smart bet in a packed field.
Fox is arriving late to the streaming party with a new service set to launch by the end of the year.
3 min read
Bob Iger explains Disney's confusing sports strategy
Disney has been making a whirlwind of sports streaming moves lately that some analysts worry could confuse consumers.
3 min read
The Super Bowl ad recipe for politically charged 2025: humor, nostalgia, and a generous helping of A-list celebrities
Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on celebrities since 2020.
6 min read
Ex-Meta employee sues the tech giant, alleging a 'toxic pattern of silencing women'
A former employee at Meta filed a lawsuit against the company earlier this week. Kelly Stonelake alleges sex discrimination and harassment.
4 min read
YouTube takes a podcast victory lap
Podcasts are the new talk shows, which is great news for YouTube. Google underlined this in its earnings call Tuesday.
2 min read
How Tubi plans to build off its first Super Bowl and combat the 'stigma' surrounding free streamers
Tubi will air the Big Game for the first time in 2025. The streamer's CMO hopes having Super Bowl LIX will show viewers the free service is legit.
4 min read
Traditional TV giants need to stop trying to copy Netflix. Here's what analysts say they should do instead.
The analysts say a bundle is a better model for traditional TV giants like WBD, Disney, and Paramount. Netflix is another story, however.
3 min read
Can The Daily Beast be saved?
The Daily Beast is profitable for the first time. Has it lost its bite to get there?
24 min read
exclusive
Meta hires a former TikTok exec to build relationships with metaverse developers and creators
Shadi Nayyer joined Meta to oversee its metaverse developer and creator relationships after heading up TikTok's creator programs.
2 min read
Netflix's chief content officer Bela Bajaria said 'nobody knows' what prestige TV is as she rejected criticism of the platform
Over the years, Netflix has expanded its offerings to include live sporting events and reality shows.
3 min read
How a US women's soccer star built a podcast slate that's helping reshape coverage of the sport
Sam Mewis had to medically retire from soccer in the peak of her career. She is staying close to the game she loves with her new job.
5 min read
Elon Musk's X is suing more advertisers over ad 'boycott'
Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell have been added as new defendants in X's antitrust lawsuit.
3 min read
exclusive
Robinhood's media arm Sherwood lays off some staff as it looks to 'streamline team structure'
Sherwood, the digital publisher owned by stock-trading and financial services firm Robinhood, has conducted layoffs.
2 min read
Donald Trump's media and tech lawsuits seemed like a stretch. Then he won the election.
Powerful companies with enormous legal resources are deciding to pay Trump instead of fighting his lawsuits.
4 min read
Trump has talked up a US government stake in TikTok. Legal analysts say it could be a logistical nightmare.
President Trump has proposed the US government get a stake in TikTok. Legal analysts say it raises a bunch of questions around content moderation.
6 min read
Why 'private social networks' will drive the future of social media, according to a prominent investor in the space
Alex Hofmann, the CEO of 9count, is betting on "private social networks" being the next big thing. He was formerly an exec at Musical.ly.
4 min read
Hollywood wants its next 'Beast Games'
Agents, producers, and creator-side executives say studios and streamers have become more open to working with creators.
6 min read
Social-shopping startups are raking in funding amid TikTok ban
Investors are pouring hundreds of millions of dollars into social-commerce startups as TikTok Shop's US future feels uncertain.
5 min read
Hollywood's new formula: Fewer TV shows
Ampere Analysis expects spending on entertainment content among big streamers to remain flat in 2025.
4 min read
One lawmaker's war on movie trailers
Movie theaters would have to post the "real" time a movie starts under a state lawmaker's bill. He's tired of sitting through all those trailers.
3 min read
Why the owner of UFC and WWE is having a moment
Since merging WWE and UFC, TKO Holdings has expanded the possibilities for fight sports and entertainment with media deals, sponsorships, and events.
5 min read