The hot new side hustle: standing in line
10 min read
Does your cereal even lift, bro?
Cheerios and Wheaties are pumping up the protein. It's all part of a big vibe shift I've noticed lately with health trends, like the MAHA Movement.
4 min read
A list of companies that have pulled back on DEI, including Google, Target, Walmart, and Meta
The number of companies ending their diversity, equity, and inclusion programs continues to grow, with Google becoming one of the latest.
12 min read
I tried on puffer coats at Gap, Old Navy, and Banana Republic. The priciest option blew me away.
I tried on puffer coats at Gap, Old Navy, and Banana Republic, and compared them based on fabric quality, fit, and price. I loved the priciest option.
4 min read
There is a DEI dilemma taking place across Corporate America
Disney and Goldman Sachs are the latest firms to withdraw from previous DEI pledges, while other companies like JPMorgan are standing firm.
7 min read
Say goodbye to Stanley cups and Owala. People are obsessing over a new water bottle in 2025.
You might already own a collection of reusable water bottles. But trendy people online have declared Bink bottles the coolest of the year.
3 min read
Costco's DEI clash has companies taking notes. Some, like Disney, are making changes.
A highly visible campaign against DEI is underway. Corporate executives face a delicate balancing act over how to run their businesses.
6 min read
Kering's CEO says Gucci and other brands will absolutely not shift production to the US to counter Trump's tariffs
He said that it "makes no sense" to shift production out of Europe, as the group's culture and heritage is part of its "promise" to customers.
2 min read
Kanye West's 4 days of controversy: a Super Bowl ad, a swastika T-shirt, and a Shopify shutdown
Shopify confirmed to BI that it took down YEEZY.com after a Super Bowl ad directed viewers to an online store that later featured a swastika T-shirt.
6 min read
Shopify president says tax exemptions like de minimis are 'crucial' for small businesses
Shopify president Harley Finkelstein said policies like de minimis allow entrepreneurs to compete.
2 min read
Barnes & Noble plans to open at least 60 new stores in 2025. I visited the bookseller to see why it's thriving.
Barnes & Noble has leaned into the popularity of book-themed content on TikTok, also known as "BookTok."
6 min read
Hoping the US egg crisis will end soon? Australia's example suggests it won't be over easy.
As US consumers face limits on how many eggs they can buy, Australians have felt similar pain for months. Recovery could take much of the year.
2 min read
exclusive
Marc Lore's Wonder hires executives from Walmart and Wayfair as it aims to become the 'super app for mealtime'
Food-tech startup Wonder hired Courtney Lawrie and Whitney Pegden as the brand opens new food halls, expands delivery, and looks to grow Blue Apron.
3 min read
McDonald's bet on $5 McValue meals is paying off
McDonald's CEO, Chris Kempczinski, said that the $5 deal is "driving other purchases," raising the average check "north of $10."
3 min read
Grocery stores including Whole Foods, Trader Joe's, and Costco are limiting how many eggs you can buy
More than half of shoppers in a recent survey said they've seen shortages or out-of-stock notices for eggs.
3 min read
exclusive
Tariffs are putting the squeeze on influencers
Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and Mexico.
4 min read
exclusive
TikTok challenges Amazon as it tests a new subscription model for Shop
TikTok Shop is testing a feature that lets users subscribe to products to receive repeat shipments in exchange for a discount.
2 min read
Starbucks is giving out free coffee to loyalty members on Monday
Starbucks loyalty members can get a free hot or iced coffee on Monday in a post-Super-Bowl promotion.
2 min read
Sales to loyal McDonald's customers surge as Rewards push pays off
Sales to members of McDonald's loyalty scheme rose 30% to about $30 billion last year, while global Q4 sales were higher despite dipping in the US.
2 min read
Inside Coors Light's Super Bowl campaign: CMO explains its formula to stand out
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
4 min read
I'm a professional perfumer. Here are 5 scents I think everyone should add to their collection right now.
As a professional perfumer, I think the best fragrances to get right now include Obvious Parfums' Un Musc and Perfumer H's Rain Cloud.
3 min read
Shoppers are using loopholes to avoid paying for clothes online — and retailers are fighting back
Wardrobing and "digital shoplifting" are techniques being used by some younger consumers — and retailers are tightening returns policies in response.
5 min read
Restaurants are adding egg surcharges — and it's partly my fault
How restaurants and grocery stores are using media coverage about egg prices to charge you more for an omelet.
12 min read
The Dunkin' Super Bowl ad hits Starbucks where it's already hurting
The ad, starring Ben and Casey Affleck, took shots at Starbucks' long wait times and extensive customization options.
2 min read
Take a look at the $740,000 diamond-studded watch Tom Brady wore for his first Super Bowl as a commentator
Tom Brady wore a luxurious Jacob & Co. watch, the Caviar Tourbillon in the Yellow Sapphires design, for his first Super Bowl as a commentator on Sunday.
2 min read
People on Ozempic love eggs. Now they're in trouble.
Eggs are lean protein and appeal to people taking Ozempic, Wegovy, or other GLP-1 medications. But a big spike in prices has created a problem.
4 min read
The fight for the $150 million emerald industry in Colombia
Colombia produces the world's most expensive emeralds — a treasure that's been fought over for centuries.
1 min read
The list of major companies laying off staff this year, including Chevron, Meta, Microsoft, and BP
While the reasons for slimming staff vary, the cost-cutting measures are coming amid a backdrop of technological change.
11 min read
These are the 10 best watches to buy as an investment
While the secondary watch market has continued to cool, certain models are still selling for significantly more than their retail price.
4 min read
Avoiding Trump's tariffs could be harder for companies and countries this time
Donald Trump's tariffs could target a longer list of countries this time, experts said. Countries like Vietnam could face duties.
4 min read
Eggs hatch more bad news: They're expensive, hard to find — and their shells are going to start chipping more, too.
Egg prices are going up and grocery store shelves are increasingly bare. You already knew that. Did you know we're in for chippier eggshells? Yep.
4 min read
Red Lobster CEO Damola Adamolekun shares his top 3 ways to become a more effective leader
Red Lobster CEO Damola Adamolekun shared three leadership strategies he uses to enhance productivity in a fast-paced business environment.
3 min read
Some American shoppers are getting asked to pay high fees to receive their packages after Trump's new China tariffs
US shoppers shared screenshots with BI showing the import fees they were asked to pay to receive their packages, some as high as $115.
4 min read
I've worked at Costco for 19 years. Here are 9 of the best things I'm seeing on the shelves right now.
As an employee of 19 years, I think eggs, muffins, and the Starbucks Pink Drink are some of the best things to get at Costco right now.
3 min read
I tried chicken tenders from 5 major chain restaurants, and one emerged as a clear winner
We tried chicken tenders from five well-known chain restaurants to determine a winner for football season.
9 min read
Pizza Hut is winning big in China by betting on $7 pizzas
Its parent company, Yum China, reported on Thursday that sales of pizzas under $7 rose 50% in 2024.
2 min read
ELF's CEO says people bought less makeup last month because they were too fixated on TikTok's turmoil
ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok platform."
2 min read
Amazon CEO says cloud business would have grown faster if it had more AI chips, power, and server components
AWS's growth is slowed by AI chip shortages and server constraints, CEO Andy Jassy said, as the company plans significant capital investment.
2 min read
Gen Z is less buzzed about BNPL than you'd think
Buy-now, pay-later services like Klarna and Afterpay seemed to be having a moment with Gen Z, but attitudes might be changing as debt piles up.
5 min read
Capri's CEO says Versace's revenue sank because it made 2 mistakes
Capri CEO John Idol said Versace may have leaned too hard into quiet luxury while pricing out its entry-level customers.
3 min read
The whiplash from the US Postal Service suggests everyone is trying to figure out how to handle Trump's new China tariffs
In a matter of hours, USPS suspended and then resumed accepting packages from China and Hong Kong after Trump's tariffs went into effect.
3 min read
I have an urgent question: Will my Temu order arrive?
With Trump's order ending the "de minimis" exception and the USPS at least temporarily halting packages from China, what about my Temu package?
3 min read
exclusive
Sam's Club CEO says serving all of America is 'the definition of being inclusive'
As companies including Walmart walk back or soften their DEI policies, Sam's Club's CEO says "openness" and "connection" remain important.
3 min read
Starbucks' CEO says letting people order coffee via mobile 'chipped away' at the brand's 'soul'
Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the company has with customers.
2 min read
Chipotle says it's getting more avocados from outside Mexico. It could get impacted by Trump's tariffs anyway.
Chipotle has new sources of avocados in Colombia and Peru, its CEO said. But the chain might still take a hit from Trump's potential Mexico tariffs.
2 min read
Why Canada Goose is so expensive
Canada Goose makes parkas that cost more than a used car. Here's how they're made and why they're so expensive.
1 min read
Photos from Walmart's boom in the 1990s show how the retail chain took over the world
The first Walmart store opened in 1962 and it was the No. 1 retailer in the US by 1990.
4 min read
Waffle House is adding a 50-cent charge to each egg it sells as avian flu drives up prices
Waffle House on Monday started charging customers $0.50 extra an egg. The chain is trying to offset higher prices as avian flu spreads.
2 min read
I'm a makeup artist who asked ChatGPT to recommend products for me. The results seemed promising at first, but the cons kept adding up.
I'm a makeup artist who asked ChatGPT to recommend beauty products for me. I didn't love the shades it gave me, and it didn't save me much time.
6 min read